Clothes

Thursday, November 22nd, 2007 | Personal

Is it just me, or are a lot of brand clothes websites absolutely abysmally designed, usability-wise? Flash players required, mostly it is impossible to link to images and some annoying ‘music’ is blaring out your speakers if you haphazardly find your way onto one of these sites. Hugo Boss and Falbe are two of the more egregious examples of this annoying behaviour. Bertoni, Eton and many others, follow closely by only featuring a bunch of ‘fancy’ photos in a flash application. Honestly, what were they thinking?! Slightly better is the Burberry website, but that was the only half-decent brand site I found in over an hour of searching!

Another problem is the Danish outlets (I hope for your sake that things are better in your country!). They have been designed mostly with the same mindset, except they are even worse, several of them do not even show anything but a page of brand names they sell! Kaufmann and Din Tøjmand are among the worst, Tøjeksperten barely climbs above them by actually having a PDF version of their catalogue available online.

Please, design shops and clothes outlets, the web is not another TV station showing commercials 24/7 where consumers passively gawk at your magnificent creations. We want instant feedback, we want to be able to easily link to apparel so we can show it to friends, get opinions, easily find stores that carry the clothes, so we can go to those stores and try the clothes on to see whether they fit us. It would be absolutely perfect if you could see whether the apparel is in stock in a specific store so we don’t have to wade all the way across town to find another outlet that might or might not happen to have it in stock. It is time you join the digital decade, it’s the thing in fashion.

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